CRITICAL MARKETING INSIGHTS FOR UK HOSPITALITY BRANDS

State of Social is the first industry-wide benchmarking report dedicated to social media metrics. Delivered by Kitch and KAM, the report captures critical data and insights for UK hospitality operators.

It enables marketing teams and business leaders to:

• Benchmark performance against competitors
• Make informed strategic decisions at board level
• Back spending with data-driven metrics
• Elevate social performance and solidify brand presence online

WHAT HAVE WE COOKED UP for 2026?

Last year 62 hospitality brands completed an online survey, capturing 35 social metrics across three platforms, along with responses to 25 additional questions about how brands manage social within their businesses. Contributors have received a detailed summary of the benchmark data and we shared the topline findings in a FREE report for the benefit of the whole industry.

Now we're ready to kick off the bigger and better 2026 research. The more people who participate in the State of Social survey, the more valuable the data will become. We're digging deeper into the paid side of social media, the role of AI and a new section on LinkedIn as well as gathering critical benchmarking data on Instagram, Facebook and TikTok performance metrics.

Take a look at the survey questions and the social metrics which you'll need to have to hand (all accessible within your social media apps) here.

Please help make this the biggest year yet:

Step 1: Take a look at the survey questions here and ensure you have the relevant data and answers to hand

Step 2: Grab your self a coffee / beer / smoothie and COMPLETE THE SURVEY before the 31st October deadline. (Data is completely anonymised - see privacy statement below.)

Step 3: Receive invaluable benchmarking data and insights to help drive your social media strategy (and an invite to the exclusive report launch for contributors ONLY)

If you have any further queries or feedback, please contact hello@kaminsight.com.