CRITICAL MARKETING INSIGHTS FOR UK HOSPITALITY BRANDS
State of Social is the first industry-wide benchmarking report dedicated to social media metrics. Delivered by Kitch and KAM, the FREE report will capture critical insights for UK hospitality operators.
WHAT WILL THE REPORT CAPTURE?
- Business size by number of sites
- Hospitality sub-sector
- Channel-specific metrics for Instagram, Facebook and TikTok; including engagement, reach and follows
- Age of audiences on each platform
- Website traffic from social
- Insights to brand resources for social strategy management
- Topline budget allocation for social media management
WHO IS THE REPORT FOR?
Designed for UK hospitality operators, the report will enable marketing teams and business leaders to:
- Benchmark performance against competitors
- Make informed strategic decisions at board level
- Back spending with data-driven metrics
- Elevate social performance and solidify brand presence online
STATE OF SOCIAL SUPPORTERS INCLUDE:
WHY SHOULD YOU TAKE PART?
Participating brands will be emailed a detailed report in January, outlining all requested benchmark metrics for the industry.
The wider industry will only have access to a topline summary report.
HOW DOES IT WORK?
- Download our data points PDF and gather your metrics.
- Submit a survey for each brand you manage by FRIDAY 6th DECEMBER. Note, that you can save entries in progress before submitting.
- All the data you submit will remain anonymised and used solely to generate industry benchmarks for the State of Social report. Read our privacy statement below.
- KAM and Kitch will collect the data and prepare the State of Social benchmarking report.
- Contributors will be emailed a detailed report, outlining all requested benchmark metrics for the industry.
- A topline summary report will be published for the wider industry.
- Keep your eyes peeled for State of Social launch events and future activations.
WHAT DO YOU NEED TO COMPLETE THE SURVEY?
You will require access to the following for each brand you are submitting data for:
- In-app Instagram Insights
- Facebook Insights on desktop
- In-app TikTok Business Suite Analytics
- Website traffic from social
- Topline social media management budget allocation
Download our data points PDF here, outlining what is required to submit your brand metrics by FRIDAY 6th DECEMBER.
We have ensured it is as easy as possible, but there may be some metrics you cannot submit, please skip to the next question in this instance. We anticipate each survey to take 30 minutes to complete. Remember, you can save entries in progress before submitting.
Thank you in advance for participating. The more brands that complete the survey, the more robust the data benchmarking will be. Please share the State of Social survey with your industry peers and on LinkedIn to help drive contributors, tagging @KamInsight and @KitchSocial.
This is the first of hopefully many State of Social reports. It also means we will learn, improve and grow! All constructive feedback is welcome and we look forward to creating an invaluable source of truth for hospitality marketers.
If you have any further queries or feedback, please contact hello@kaminsight.com.
PRIVACY STATEMENT
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and ensuring its lawful, fair, and transparent processing.
Your data is housed securely, and will never be shared publicly with any other brand, supplier or service provider.
We will only show a 'sub-sector' of the data eg pub average if we have a minimum of 3 different brands to ensure brand identity is protected.
By giving us your data you are granting KAM and Kitch permission to use it solely to generate industry benchmarks for the State of Social report and to look for correlations and trends between the metrics.