CRITICAL MARKETING INSIGHTS FOR UK HOSPITALITY BRANDS
State of Social is the first industry-wide benchmarking report dedicated to social media metrics. Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.
It enables marketing teams and business leaders to:
- Benchmark performance against competitors
- Make informed strategic decisions at board level
- Back spending with data-driven metrics
- Elevate social performance and solidify brand presence online
WHAT HAVE WE COOKED UP?
In November 2024, 62 hospitality brands completed an online survey, capturing 35 social metrics across three platforms, along with responses to 25 additional questions about how brands manage social within their businesses. While contributors have received a detailed summary of the benchmark data, we’re excited to share the topline findings in a FREE report.
It can be difficult to quantify the true value of the emotional connections sparked by brand engagements on social media, but there’s no denying the monumental impact they can have. This report aims to provide you with tools to secure the resources necessary to support these crucial touch points in your customer journey.
This is just Year 1 – we’ve only scratched the surface of what we hope this initiative will deliver in the future. The more people who participate in the State of Social survey, the more valuable the data will become. Register here to take part in future waves of State of Social research and access the full benchmarked results.
Feedback is invaluable to help us grow and evolve. If you’d like to share your thoughts, please email hello@kaminsight.com.
WITH THANKS TO OUR SUPPORTERS:
This is the first of hopefully many State of Social reports. It also means we will learn, improve and grow! All constructive feedback is welcome and we look forward to creating an invaluable source of truth for hospitality marketers.
If you have any further queries or feedback, please contact hello@kaminsight.com.
PRIVACY STATEMENT
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and ensuring its lawful, fair, and transparent processing.
Your data is housed securely, and will never be shared publicly with any other brand, supplier or service provider.
We will only show a 'sub-sector' of the data eg pub average if we have a minimum of 3 different brands to ensure brand identity is protected.
By giving us your data you are granting KAM and Kitch permission to use it solely to generate industry benchmarks for the State of Social report and to look for correlations and trends between the metrics.