CRITICAL MARKETING INSIGHTS FOR UK HOSPITALITY BRANDS
State of Social is the first industry-wide benchmarking report dedicated to social media metrics. Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.
It enables marketing teams and business leaders to:
- Benchmark performance against competitors
- Make informed strategic decisions at board level
- Back spending with data-driven metrics
- Elevate social performance and solidify brand presence online
WHAT HAVE WE COOKED UP?
In November 2024, 62 hospitality brands completed an online survey, capturing 35 social metrics across three platforms, along with responses to 25 additional questions about how brands manage social within their businesses. While contributors have received a detailed summary of the benchmark data, we’re excited to share the topline findings in a FREE report.
Now we're ready to kick off the bigger and better 2026 research. The more people who participate in the State of Social survey, the more valuable the data will become.
Register here to take part in future waves of State of Social research and access the full benchmarked results.
WITH THANKS TO OUR 2024/25 SUPPORTERS:
If you have any further queries or feedback, please contact hello@kaminsight.com.
PRIVACY STATEMENT
We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and ensuring its lawful, fair, and transparent processing.
Your data is housed securely, and will never be shared publicly with any other brand, supplier or service provider.
We will only show a 'sub-sector' of the data eg pub average if we have a minimum of 3 different brands to ensure brand identity is protected.
By giving us your data you are granting KAM and Kitch permission to use it solely to generate industry benchmarks for the State of Social report and to look for correlations and trends between the metrics.