KAMera- Eye on the Ontrade 95

Good morning and welcome,

There has been a glut of new adult soft drinks come onto the market in recent months; and here at KAM Towers we have been creating bespoke research programmes for more soft drinks companies than ever before.

Is it the trend towards health and wellbeing? Is it that Millenials are drinking less alcohol than their predecessors? Is it that we just want more choice?

We asked the members of KAMunity whether they thought that the range of adult soft drinks (ASD’s) in pubs and bars was good enough. 45% said it isn’t and they would like to see a wider range.

And 55%of those we questioned said that they would visit pubs and bars more often if the range was better

And the interest in ASD’s will only increase early next year- 25% of people told us that they were planning on doing “Dry January” in 2017. I am not one of them.

It’s been a busy week here at KAM Towers, a long weekend that included taking in Exhibitionism, the Rolling Stones exhibition at the Saatchi Gallery and buying wedding rings (!) has meant cramming 5 days work into 4, so I’m off down to Surrey tonight for dinner with some friends, but tomorrow I will be ploughing through my emails. Sunday brings a long, lazy pub lunch. Perfect

Please keep your comments, questions and opinions coming!



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