The Knowledge Hub

Welcome to The Knowledge Hub, designed to inform, inspire and incite. Enjoy.

If you have any questions or feedback or would like to find out about our bespoke research, please contact hello@kaminsight.com

Our latest releases

Limber | Flexible Working in Hospitality

Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Competitive Socialising: Winning a New Occasion 2023

Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.

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Competitive Socialising: the headlines

Originally presented at the “Competitive Socialising: Power of Play’ event in May 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest Competitive Socialising report (available to “Access All Areas” subscribers) looking at how customer demand for activity-led socialising is growing and how operators and brands can keep up!

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The Current State of Play

This report looks into the current issues and opportunities surrounding hospitality recruitment in the UK. A report published in partnership with Hospitality Rising.

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Hospitality at home this summer 2023

An infographic showing whether UK adults intend to socialise more at home this summer.

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Consumer intentions summer 2023

An infographic showing where UK adults intend to spend their leisure time during summer 2023.

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The Golden Years

This report delves into the attitudes and behaviours of the 65+ group to understand what makes them tick, and to what extent they are different (but also similar) to other key target age groups, including Gen X, Y and Z. Age may well be just a number, but to understand this demographic, it isn’t the only number you need to know.

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The Golden Years: the headlines

Originally presented at RMI 2023, Katy Moses, founder/MD at KAM, shares headlines from our latest research looking at the invaluable 65 years+ age group – The Golden Years (available to “Access All Areas” subscribers) She highlights how invaluable this growing customer group is and how hospitality operators should more actively embrace the older customer.

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The Hospitality Employee of the future

A presentation prepared specifically for the UK Hospitality ‘Work & Skills’ event, Katy Moses shares research on the evolving demands and expectations we’re seeing from younger employees and highlights how employers may need to think differently to attract and retain them.

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The Value of Local

Katy Moses, founder/MD at KAM, delves into the ever-growing importance of food provenance for customers and hospitality venues with Kate Nicholls from UK Hospitality, Joby Mortimer from Brakes, Simon Wright, a founder of the Welsh Independent Restaurant Collective, and Sophie Cohlquoun from the Welsh Government’s Insights programme, who shares a fascinating case study of the “Value of Welshness.”

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Online Ordering Delivers

The past few years have been a conduit for change in consumer behaviour and the effects on the UK hospitality industry have been significant and will have a lasting impact. ‘At-home’ dining has shown sustained growth with “ordering-in” now a routine part of Brits weekly mealtimes. This whitepaper shares invaluable advice on how operators can maximise their ‘delivery’ business.

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A Fair Share

With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers.

LTC x KAM: Wellbeing at Work

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his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.

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Raising the Bar 2026

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This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience

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Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

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Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

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The Hospitality People Survey 2026

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This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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State of Social 2026

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

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Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Sona x KAM: People & productivity insights

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Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.

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Feeding the GLP-1 Generation

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This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

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A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Webinars & Presentations

Built To Last: The Power of Staying Connected

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Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.

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Built To Last: Maximising the space between visits

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Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.

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Pub Spotlight 2026: The Pub Employer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.

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Pub Spotlight 2026: The Customer Perspective

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Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn

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Pub Spotlight 2026: The Publican Perspective

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Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin

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Pub Spotlight 2026

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Presented at our recent Pub Spotlight event, these slides summarise the most recent KAM research taking a 360 look at pub customers, employees and licensees.

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Infographics

The Rise of the intentional guest: How health is impacting consumers in 2026

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An infographic showing the key stats about how health and wellness are affecting hospitality.

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Licensee Index 2025

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This infographic summarises the key findings from our most recent Licensee Index research. Take a look here.

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Competitive Socialising Customer in 2025

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An infographic showing 5 key stats on Competitive Socialising

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Big Booking Success

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An infographic about driving big group bookings in Hospitality venues, in partnership with Tripleseat.

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Financial wellbeing in hospitality

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An infographic looking at financial wellbeing for hospitality employees

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A Christmas Story

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An infographic about Christmas in Hospitality venues, in partnership with Tripleseat.

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Hospitality Insight from our Partners

The Access Group | What Brings Guests Back?

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Access Group Research Report | A look at what’s driving customer loyalty at Hospitality venues.

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Tripleseat | Preparing for the festive season

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Tripleseat Podcast | How are consumers feeling about the festive season, how (and how big) they are celebrating.

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Brixton Brewery | Focus on craft beer

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Brixton Brewery share data on the craft beer customer in the on-trade

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Flexible-working

Limber | Flexible Working in Hospitality

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Limber look at current flexible working trends in UK hospitality and what it means for the future Hospitality.

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Thanks to our Partners

L&T 2025 Partners (4)

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Unparalleled access to the latest industry trends, expert analyses, and cutting-edge research that will empower you to stay ahead of the curve.

Built To Last: The Power of Staying Connected

Recorded at KAM’s Built To Last Informants session, Dan Brookman discusses how AI can help to maximise loyalty with guests.

SEE MORE

Built To Last: Maximising the space between visits

Recorded at KAM’s Built To Last Informants session, Rose Tawil discusses the importance of maximising the space between visits when it comes to loyalty.

SEE MORE

Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

SEE MORE

Pub Spotlight 2026: The Pub Employer Perspective

Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Steve Alton, Laura Cavendish and Greg Sergeant.

SEE MORE

Pub Spotlight 2026: The Customer Perspective

Recorded at KAM’s Pub Spotlight 2026, Jo Lynch has a conversation with Laurence Brown, Louise Fleming and Kiran Quinn

SEE MORE

Pub Spotlight 2026: The Publican Perspective

Recorded at KAM’s Pub Spotlight 2026, Katy Moses has a conversation with Publicans Emma Gibbon, Tom Skinner and Colin Meakin

SEE MORE