600m
family dining occasions a year in hospitality venues
£4,015
average spend per family, per year on eating and drinking out of home
68%
of parents would like venues to focus on being more family friendly
49%
of parents think kids menus are generally uninspiring
Back by popular demand! This is our second Family Dining report, putting the focus on dining out with kids and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.
This research highlights…
- Influences on venue choice
- Influences on menu choice
- Key frustrations in venue
- The role of health
- How brands can attract & engage with families
- How to increase dwell time and spend
- The size of the prize for family dining
Based on a nationally representative sample of 1,000 UK adults with children in the household, this research highlights the needs, wants, stress points and opportunities for this valuable dining and leisure occasion, and how these have changed over the last two years in order to help operators and brands attract, engage and build loyalty via this invaluable customer occasion.
The report is available now for £495 +VAT which also includes 12 months access to the KAM Knowledge Hub.
Kindly supported by:
What we bring to the table
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Tailored Research
Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives.
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Knowledge & Expertise
Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.
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Consultancy with a Twist
Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.
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Actionable Solutions
We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.