55%
of families "dine-out" at least once a week
£4,698
average spend per family, per year on eating and drinking out of home
29p
in every pound of family leisure spend, with kids, goes on "dining out"
44%
of parents think kids menus are generally uninspiring
Back by popular demand! This is our third Family Dining report, putting the focus on dining out with kids and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.
This research highlights…
- The family dining opportunity
- Influences on venue choice
- Influences on menu choice
- The role of health
- How brands can attract & engage with families
- How to increase dwell time and spend
- The size of the prize for family dining
Based on a nationally representative sample of 950 UK adults with children in the household, this research highlights the needs, wants, stress points and opportunities for this valuable dining and leisure occasion, and how these have changed over the last two years in order to help operators and brands attract, engage and build loyalty via this invaluable customer occasion.
The report is available now for £595 which also includes 12 months subscription to the KAM Knowledge Hub. (Your ‘Access All Areas’ subscription will auto-renew every 12 months. You can cancel the next auto-renewal payment for your subscription at any time during your subscription term by logging into your account and going to your profile.)
In partnership with:
What we bring to the table
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Tailored Research
Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives.
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Knowledge & Expertise
Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.
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Consultancy with a Twist
Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.
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Actionable Solutions
We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.