Case study
Greene King & Molson Coors
STUDY TOUR TO EDUCATE, INFORM AND ENTERTAIN
The Challenge
Molson Coors and Greene King wanted to increase their engagement with a selection of their Premium Partner publicans. Educating, informing and entertaining them in order to drive greater engagement and collaboration across their key pub customer base.
Our Approach
We created and hosted a two-day study tour, hosted by Greene King and Molson Coors, in Prague, Czech Republic. Coordinating all logistics and management of trip for 34 Premium Partner publicans, creating an educational two-day event, allowing delegated an opportunity to see best in class pubs and bars, network and celebrate success.
Outcome
The interactive and high-energy two-day study tour, alongside ongoing contact for delegates for further learning and guidance created a fantastic educational and networking opportunity for all delegates and business to business discussions. Whilst enhancing Greene King and Molson Coors customer relationships and showcasing them as thought-leading businesses working with publicans to grow their businesses together.
“The team at KAM were instrumental in helping us deliver a step-change study tour to Prague. Taking control over the content, logistics & deliverables they successfully delivered an overseas trip with 34 guests. A fun, creative & hassle-free event. Good job!“
Partnership Director, Greene King
Who we help
Brands
As a brand or supplier in the dynamic world of UK hospitality and food service, staying ahead of trends and consumer preferences is crucial. We offer tailored insights and strategic guidance that enable you to make informed decisions, seize emerging opportunities, and create products that resonate with your target audience.
Operators
In the fast-paced world of hospitality and food service operations, delivering exceptional experiences while optimising efficiency is paramount. KAM provides you with the insights and strategies needed to streamline your operations, enhance guest satisfaction, and achieve sustainable success.
Service Providers
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