Wasabi Sushi & Bento
NEW RECIPE TASTE TESTING FOR INNOVATIVE PRODUCT LAUNCH
Wasabi wanted to update one of the popular dishes on their menu but the risk was high if they got it wrong. They wanted to ensure their regular customers would be happy with the change.
KAM conducted 250 taste tests and interviews across 5 Wasabi locations with customers sampling two versions of the dish. They were then asked to rate the dishes on a range of factors most important to Wasabi i.e. taste, texture, aroma and which of the dishes they preferred. General feedback was also captured on each dish giving the customers the chance to feedback on what they liked or disliked.
The data was analysed and both dishes were popular with customers. The ratings, comments and insights from the taste tests and interviews have helped Wasabi further develop the dish and decide which will ultimately successfully grace their menu.
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