Understand how best to attract new and lapsed customers to your venues
Unlocking the key to growth
Welcome to KAM, your ultimate destination for unparalleled customer intelligence solutions within the dynamic world of hospitality. We are not your typical research and consultancy business. No, we're more like the secret sauce that adds that extra 'zing' to your business ambitions.
With our bespoke research and consultancy service, we can...
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Create target customer profiles
Capture detailed demographic pen portraits. Establish and finesse your target customer profiles with attitudinal and behavioural data and insight.
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Laser-focus your strategy
Focus on specific regions and/or post code areas to provide precise analysis on your target markets and competitive set.
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Find your points of influence
Peel the onion and go deeper with insights into the customer's attitudes and behaviours during the path to purchase journey in hospitality.
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Discover your barriers to entry
Understand why potential customers AREN'T visiting you or why infrequent customers aren’t visiting you more often.
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Competitor benchmarking
Analyse consumer perceptions of your brand alongside your competitors. Find out where your venues fit within their ‘out-of-home’ repertoire.
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Deliver bespoke insight
Insight tailored to your business. Understand your strengths, weaknesses, threats and opportunities. Putting insight at the heart of your strategy.
What we bring to the table
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Tailored Research
Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives.
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Knowledge & Expertise
Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.
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Consultancy with a Twist
Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.
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Actionable Solutions
We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.
Don't just take our word for it
Thanks to KAM's research we were able to make informed decisions about product development & guest experience and better tailor our marketing to the specific needs of our guests.
We are now more focused and aligned in our efforts with a greater appreciation for the power of data-driven decision-making.
I cannot recommend KAM highly enough. Thanks to their hard work and dedication, we are better positioned for long-term success and growth.
Lauren Cassells, Head of Marketing & Sales, Junkyard Golf Club
