LOW & NO 2024: Drinking Differently

A brand new insight report into how Brits are evolving their relationship with alcohol, in partnership with Lucky Saint.


fewer UK adults are drinking weekly in 2024 v 2021

1 in 3

of adult pub/restaurant visits do not involve any alcohol consumption


of customers have left a venue early and/or disappointed because of poor low & no options


will research low & no options ahead of time if they're visiting a pub, bar or restaurant and not drinking alcohol

What to expect...

  • How our relationship with alcohol is changing
  • How Hospitality occasions are becoming less alcohol-led
  • The growing role (and credibility) of low & no
  • The value of getting low & no right
  • Expectations vs reality for low & no in the on-trade
  • Case studies and expert opinion from industry thought leaders

Based on a nationally representative sample of 2,000 UK adults, this report dives into the evolving drinking habits of Brits and examines how Hospitality and on-trade venues can meet the changing demand.

Untitled design (39)

Proudly in partnership with:


The KAM ‘Low+No’ event was brilliant, I found it really insightful and enjoyed the buzz around all things no & low!


It’s really given me some food for thought and will help guide our approach to no/low. Exciting times ahead.

Steve Oliver - Category Development & Insights Manager,

St Austell

_KAM CompSoc A5 banner (Instagram Post)

What we bring to the table

  • Tailored Research

    Gain access to cutting-edge research and data-driven insights, including global online panels, targeted customer research, face-to-face, focus groups, and more. Quantitative and Qualitative methodologies tailored specifically to your objectives. 

  • Knowledge & Expertise

    Let us take the strain and provide an independent view. With combined expertise across hospitality, research, insights, and marketing, our team will provide insight-led recommendations for you and your business to drive purposeful change.

  • Consultancy with a Twist

    Say goodbye to dry, uninspiring insights. We spice things up by providing consultancy services that are both informative and engaging. Our experts work closely with you, analysing your unique challenges, and crafting ingenious strategies.

  • Actionable Solutions

    We help you turn these insights into actions. Base your future marketing, operations, brand and product strategies on what your customers want and need. Put research and insight at the heart of your strategy.