Good morning lovely people of the pub/bar industry!
A few weeks ago I revealed some results from KAMunity (our online pub and bar customer community) that told us, price aside, what was important to beer drinkers.
Well this week it’s wine. At the risk of being accused of having a lack of imagination, we stuck to the same question, just with different answer options.
So what IS important to customers when ordering a glass of wine in a pub or bar?
In at number one with 33% is “brand”, closely followed by “a freshly opened bottle”. For the full results, just respond to this email and I will send them across to you early next week!