Good morning all
With news out this week that Be at One has added a “pay via your mobile” option to it’s smartphone app, I thought I’d look into technology as part of the pub and bar-going experience.
I asked KAMunity (our online pub and bar-goer community, reply to this email for more details!) members whether they would like to pay for their drinks via an app on their mobile phone- just like Be at One are now offering their customers- 33% said yes, which may seem low, but is up from 20% according to some research I ran in 2013.
It seems like a win-win to me, customers who want to speed up their time at the bar and spend more time sat at a table with their friends can do exactly that, and those who, like me, are technological luddites, won’t wait so long to pay because of the 33% who want to use the app!
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Follow me on Twitter- @katykammedia
