Good afternoon and welcome!
This final email of 2016 comes to you straight from the results of PubliKAM (our omnibus research programmme that speaks to over 500 publicans twice a year- reply to this email if you’d like more details!).
At a time of year when we are all reviewing what’s passed and looking to the future, we asked Publicans, on a scale of 1-10, 10 being the most positive, whether they were optimistic about 2017. Average score was 8.2/10- very encouraging.
Sticking with the “new” theme, we also asked them how they found out about new products- Trade press is still the top answer here. Who said print was dead?! If you’d like the full results of this question- let me know and I’ll send you a little Christmas gift in the shape of a PowerPoint slide with the answers on!
Well, no prizes for guessing what I’m doing THIS weekend! The same as the majority of you, I would guess- eating, drinking and being as merry as one is allowed to be in front of one’s 86 year old Grandmother!
And then on New Year’s Eve I am off on my long awaited honeymoon, so this is me signing off for 2016, I hope you have enjoyed my little Friday missives, I appreciate each and everyone of you who takes the time to read and/or reply and send me your trade pictures, facts and thoughts. You’re all awesome.
Have a fabulous Christmas and New Year- see y’all in 2017!