The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Shopping experiences

How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver...

Frictionless technology

The optimal customer experience should be be frictionless. Frictionless technology and design is in essence about reducing the energy required...

Crossing boundaries

As some of you are aware, KAM work across grocery retail as well as hospitality. This week I had the pleasure...

Bill’s Bill’s Bill’s

This week I was lucky enough to eat lunch/dinner out in a restaurant or pub more often than I managed...

Are you responsible?

I was lucky enough to be part of the judging panel for the Scottish Local Retailer Rewards this week. It...

Rumours of the death of focus groups has been greatly exaggerated

With the increase in availability of new technologies and ‘instant insight’ it’s often easy to dismiss traditional research methodologies as...

The Park

Good morning and welcome to the weekend! Another busy week for KAM, with a highlight for me personally being the...

The experience economy: Connecting with customers

The experience economy: The move from shifting ‘stuff’ to connecting with customers on a more emotional level. The term was...

Yorkshire

Last weekend I had the good fortune to be up in Yorkshire, a trip that I bought in a charity...

Propel and Gen Z – plus Katy completes charity bike ride

Good morning and Happy Friday! A busy and exciting week for KAM was topped off yesterday with a speaking slot at...

Plan To Plate launches – brand new research by KAM

Good morning all This is a VERY exciting week for KAM- our 'Plan to Plate' research report, an in-depth look into...

Sustainability – keeping Britain tidy and sharing an authentic message

More often than not a walk down the hill from my house to the train station resembles a twisted version...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

The Pub Roadmap | Creating Pub Superfans

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In partnership with the BII and supported by Brakes, this research report at how venues can grow customer loyalty and create pub superfans.

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The Mid-Strength Opportunity

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KAM have joined forces with Club Soda and The Mid-Strength Collective to explore why mid-strength alcohol is gaining traction and what steps businesses can take to capitalise on this untapped potential.

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State of Social | Benchmarking Hospitality brands

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics, in partnership with Kitch.

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Raising the Bar | The current state of alcohol-free

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A look at the accessibility, visibility and credibility of alcohol-free drinks in hospitality venues, in partnership with Everleaf

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Managing Food Allergens and Intolerances

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A comprehensive look at both consumer and operator perspectives on food allergies and intolerances when eating out, carried out in partnership with Polaris.

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Family Dining 2024

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In this exclusive new insight report, KAM is putting the focus on family dining and uncovering consumer behaviour and attitudes influencing how families decide where and when to spend their time and money.

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