KAMera- An eye on the Ontrade 138


I have spent most of this week with my head deep in PubliKAM results preparing presentations to deliver to participating clients.

There’s some fantastic, actionable insight in this programme and this week, I thought I’d share a couple of results with you.

We asked 800 Licensees how long they would trial a new product before deciding if it was a success or not. And it seems that, as a supplier, you have a very small window in which to support NPD before a publican makes that decision;

4% told us they’d wait just one week, 7% two weeks, 34% would decide within the first month, 19% in the first two months and 36% within 3 months.

But when it comes to where they FIND OUT about NPD, we’re looking at a wide variety of information sources. If you’d like me to share this insight with you, just drop me a note and I’ll send to you via email early next week.

This email comes to you direct from Lille where Mr Katy and I are spending a couple of days for our wedding anniversary. Mainly we will be drinking wine and eating cheese (so much like being at home but I don’t have to wash up afterwards).

We get home tomorrow night and we are trying out the Escape Room at The Hope in Farringdon on Sunday with some friends.

Have a great weekend


Follow me on Twitter @katykammedia


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