There’s some fantastic, actionable insight in this programme and this week, I thought I’d share a couple of results with you.
We asked 800 Licensees how long they would trial a new product before deciding if it was a success or not. And it seems that, as a supplier, you have a very small window in which to support NPD before a publican makes that decision;
4% told us they’d wait just one week, 7% two weeks, 34% would decide within the first month, 19% in the first two months and 36% within 3 months.
But when it comes to where they FIND OUT about NPD, we’re looking at a wide variety of information sources. If you’d like me to share this insight with you, just drop me a note and I’ll send to you via email early next week.
This email comes to you direct from Lille where Mr Katy and I are spending a couple of days for our wedding anniversary. Mainly we will be drinking wine and eating cheese (so much like being at home but I don’t have to wash up afterwards).
We get home tomorrow night and we are trying out the Escape Room at The Hope in Farringdon on Sunday with some friends.
Have a great weekend