KAMera- Eye on Convenience 65

Good morning

This week, I spoke at a retail conference in Scotland. One of the focus points of my presentation was how the convenience shopper has changed in the 10 years I have been working in the industry.

There is far more focus on quick and easy one-stop shops (whereas 10 years ago it was all about distress and top-up), where the shopper can pick up everything they need for a few days, be that ‘meal for tonight’ FTG or just general household. KAM media predict that over the next 12 months there will be further enhancements in existing mission management through meal solutions, including scratch and, importantly, semi-scratch cooking and traditional ready meal offerings.

Retailers need to support specific, everyday occasions, e.g. meal for one (23% of convenience shoppers live alone), meal for the kids (33% have kids at home) & treat yourself indulgent meals (32% of food bought for evening meals are consumed by JUST the shopper) and also provide meal solutions tailored to shopper demographics – more sophisticated and personalised offerings based on local catchment area e.g. Halal & Kosher & Polish.

Please let me know if there are any specific areas of focus you’d like us to talk about in these weekly emails- all ideas considered, and keep your “best in class” pictures coming please!


Well, now that I’m married I guess it’s time to relax, slow down the pace of life and generally let myself go, right? Well that might all need to wait for a while because Mr Katy gets back from tour this afternoon and tomorrow we are going to a Mini Festival in aid of Copafeel, the breast cancer charity. Sunday we will be ploughing through wedding pics and writing thank you cards in front of Netflix. Sounds like the perfect weekend!


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