KAMera- Eye on Convenience 66

Good morning all

The picture below shows a sign outside my local Bargain Booze where they run a “Happy Hour” between 5pm and 7pm, Monday to Wednesday. Selected products are discounted at these times only.

It’s not often that we see off trade retail taking a tip from on trade retail, it’s more likely the other way round, but I think that this promotion is a great way to drive footfall to store at what would otherwise be a quieter period of time.

But what do the members of KAMunity think? We asked them whether they would be more likely to go out of their way to visit during the promotional times if their local store offered a Happy Hour- 65% said that they would. Seems like a no-brainer to me!




A night in tonight, in preparation for a 5am start tomorrow (on a Saturday!?) for a flight to Prague, taking a group of clients on a trade tour of exciting, innovative retail outlets across the country’s capital. Hopefully I’ll have some more pictures to share in next week’s KAMera email.


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