Good morning!
Premiumisation is the (made up) word on everyone’s lips this Christmas. 86% of shoppers “trade up” during the festive season, whether because they want to impress the family, or just treat themselves to something a bit more special than usual. We spoke to KAMunity participants and asked them “What product are you most likely to buy a more premium version of over Christmas?”
The top answer? Chocolates, closely followed by wine, then cheese, then meat. Least likely to be traded up? tinned and packaged grocery products.
If you have a question you’d like me to ask KAMunity and feature in one of our Friday emails, let me know!
This weekend I have my Grandmother to stay. Now that I’m married, I guess the only thing she can pick on is my hair. Oh good.
On Saturday we are taking her to lunch with Mr Katy’s Mum (yes, I know, we love a bit of self-punishment), and on Sunday (after I’ve put Grandma to work in my garden), we’ll head over to the pub for lunch. And wine, lots of lovely wine.
Have a great weekend
