Morning,
Great to see so many of you at last night’s CTP Awards- a few sore heads out there this morning, I’m guessing! Congratulations to all the winners- especially Rontec for best Food-to-Go, which is what I’d like to focus on today.
I know that hearing food-to-go being touted as the saviour of the convenience industry is getting just a little tedious, the same happened with the pub industry (an area we also work in) a few years ago with food in general- and now, in 2017, for the first year ever, the balance of food to drink sold on premise tipped over to 51% V 49%. Will the same happen with FTG Vs other products in convenience? I don’t, unfortunately, have the answer, but I DO know what shoppers want from a convenience store FTG offering.
We asked the members of KAMunity what was most important to them when purchasing FTG in a C-Store. A good in store bakery came out top, closely followed by “quality”- full results of this question, asked to 210 people are below.
Contact me today if you’d like to know how to access KAMunity to achieve fast, cost effective research results!
This email has been written on The Eurostar where I’m tucking into my first glass of Champagne (Sorry! And yes, I DO know what the time is!!) on my way to a weekend away in Lyon with my best and oldest friend, more cheese and wine- perfect!
Au revoir et bon week-end!
Katy
Follow me on Twitter @katykammedia
