Good morning,
I love a snack. More often than not, when I go to my local, I order nuts, olives or something else to keep the “Hanger” at bay.
Just recently I’ve seen some great pub/bar snack offers in pubs and bars- it’s an area that I’ve long thought needs a bit of attention in the industry; ever more demanding customers aren’t happy to settle for a packet of crisps any more.
What I like about the two pictures below is that they were taken in two very different pubs- but each has a specific, interesting offer that suits their customer base and is well communicated.
This week, we asked KAMunity, our online community of pub/bar customers how often they bought snacks when going to a pub or bar. The answer? The average pub/bar goer buys snacks on 22% of their visits
And we also asked whether they thought that the snack offer in pubs and bars was good enough- 65% thought it wasn’t.
I think there’s a great opportunity to gain some incremental spend and to give customers a better “experience”. I’d love to see any good (or particularly poor!) examples out there, feel free to send them in!
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Tonight I’ll be finishing off this godforsaken decorating project (I’m getting a decorator in next time, I swear), and maybe popping to my local for a celebratory pint. Tomorrow I am having lunch in Soho with a friend- any recommendations for drinks before/after would be gratefully received. And then on Sunday, it’s back down to Surrey for a BBQ -weather willing- at a friends’ farmhouse.
I hope you all have a lovely weekend planned, see you next week!
Katy
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