KAMera- An eye on Convenience 84

Hello and welcome,

Those of you who read this blog regularly will know that I don’t drink beer. However, I like to keep abreast of developments in the category and was impressed with a recent communication from industry group “There’s a beer for that”.

Their latest leaflet (see below) was slotted inside my Sunday paper and is a helpful guide to beer and food-matching; seasonally focussed on BBQs.

Wine and food-matching is old hat now, and with the resurgence of craft beer (and the sun!), I can’t help but think this communication is right on the money; especially for those of us who don’t “do” beer.

But what do members of KAMunity think?

We asked convenience store shoppers whether they would know what style of beer went with what type of meat/fish for a BBQ; Just 37% said they would know what beer to match with what food.

We followed that question by asking whether they would be likely to buy more beer in their local convenience store if there was a handy guide placed on/by the fixture explaining beer and food matching. 51% said they would.

As an industry we are getting better at not JUST being product-sellers but also engaging and inspiring shoppers. And this is a great example of that – contact “There’s a beer for that” for more details.

Tonight I’m going down to my Dad’s in Surrey for dinner, then tomorrow I’ve got HOURS of housework to do, including prepping the kids room for decorating next week. I hate decorating.

On Sunday Mr Katy is back again, this time for a couple of weeks so I’m insisting on a long walk and a pub lunch to welcome him home.

Enjoy the sunny (hopefully!) weekend,


Follow me on Twitter @katykammedia


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