This week’s news of a Morrisons supermarket in West Yorkshire opening a bar in store is yet another example of the blurring of retail channels. Customers don’t separate their leisure time into “on trade and off trade”, they want their lives to be enhanced through interesting experiences and easy-to-use outlets. We asked the members off KAMunity whether they would be likely to stop off for a drink in their local supermarket if it was available. 14% said they definitely would, 18% said probably whilst 36% said not likely and then 32% said definitely not.
In other, slightly batty news, blue wine now exists. Now, I know that I’m slightly late to the party here, but so are most people- 88% of the good people of KAMunity that we questioned this week had never heard of it. But would they buy it? 22% said yes. And does the colour of an alcoholic drink usually affect their opinion on it? 59% said not.
Personally, I’m going to give it a go- all in the name of research of course!
Tonight I’m off to the cinema; my Dad surprised me with tickets to Paddington 2, because he still thinks I’m 12. Tomorrow night I have friends coming round for me to test out the recipes I learnt on a cookery course in India. Sunday is rest day (apart from the daily gym visit), a day on my sofa with the papers.
Thanks for reading, have a great weekend