Christmas is about sharing, supporting and bringing people together. So here’s a little gift from research consultancy KAM and guest experience management platform HGEM, bringing together all of their Christmas research into one report – the ultimate Christmas guide for hospitality venues.
KAM and HGEM are both 100% focused on helping hospitality operators understand and enhance the guest experience so they’re pushing thoughts of rail strikes to one side and focussing on what operators CAN do to really SHINE during this golden quarter.
Key Christmas take aways
🎄 Whilst 34% of Brits say they are planning to spend less this festive season in pubs and restaurants, and whilst there’s a clear case of the ‘careful’ consumer with the cost of living crisis, 49% of people say they will visit a pub or bar or restaurant over the period.
🎄19% of Brits have already made at least some Christmas plans by September! Only 27% of people said they won’t make plans until December – and most of these are either those without children or those identifying as male.
🎄Christmas Day is looking positive. Nearly 1 in 10 UK adults intend to visit a pub on Christmas Day, which is back to pre-pandemic levels (Christmas Eve, Boxing Day & New Year’s Eve are following the same pattern.)
🎄 And BIG bookings are back! Over 39% will definitely be visiting a hospitality venue with 12 or more people. And what about how they book & what they expect? 46% want to speak directly to the venue with 32% wanting a same-day response to an enquiry. Responding & response times are definitely key. (Tripleseat have done some great research on maximising BIG bookings here.)
🎄 Set menus/packages are popular with 37% of consumers and 60% want to be able to pre-order their food from a set menu as it’s easier & less stressful, with 39% also wanting to pre-order drinks.
🎄 Finally – hospitality gifting remains ever popular, with 39% saying they would buy a gift card for a pub/restaurant as a Christmas gift. (We did some GREAT research on this with Toggle last year, take a look here.
You can download the Ultimate Christmas Guide from KAM and HGEM here.
If you’re interested to access more about Hospitality research take a look at our Knowledge Hub (lots of free insight!)
