The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

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Alcohol-Free in Hospitality: Why Availability Alone Is No Longer Enough

The alcohol-free category in hospitality has evolved rapidly over the last few years. What was once treated as a niche...
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Weight Loss Medications Linked To Reduction In Both Food And Alcohol Consumption, Latest Research Reveals

The increased use of weight loss drugs is reshaping not only the nation’s eating habits but may also change our...
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GLP-1 Users Are Already Your Customers: What Hospitality Must Do Next

Spoiler alert: if you think GLP-1 drugs are “someone else’s problem” – Silicon Valley biohackers, Hollywood actors, or that annoyingly...
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Hospitality trends for 2026: Key insights from KAM’s first Informants event of the year

January has been a busy month for the KAM team, and one of the highlights was our first Informants event...
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Pubs power community sport across the UK

The new ‘Pubs Power Community Sport 2025’ report, produced by PubAid with research and insight from KAM, provides one of...
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How AI Is Transforming Hospitality: Service, Operations and Guest Experience

Over the past decade, technology in hospitality has shifted from being useful to being essential. But the last two years?...
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The Digital Customer Journey: How Hospitality Wins Loyalty in 2025

In an age where every customer journey begins with a screen tap or scroll, the way hospitality businesses connect digitally...
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The Rise of Competitive Socialising: Hospitality’s Winning Formula in 2025

As UK consumers continue to adapt to shifting social and economic landscapes, competitive socialising is continuing to capture their attention.  Jo Lynch...
Blog - How GLP-1 Drugs Are Reshaping UK Hospitality

How GLP-1 Drugs Are Reshaping UK Hospitality

Are you ready to hear about yet another disrupter for the hospitality industry? Hold on to your hats because this...
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Cider’s quiet revolution

There’s a quiet revolution happening in your fridges. It’s crisp, flavour-forward, and your customers are already onto it. Let’s face...
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Avoiding the HiPPO effect

Have you ever succumbed to the HiPPO effect? It happens. A lot. Bad ideas are often the result of gut...
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Drinking Differently – the emergence of a new flexible approach

KAM Insight’s latest report, produced in partnership with alcohol-free beer brand Lucky Saint, dives deep into the new reality of...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

LTC x KAM: Wellbeing at Work

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his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.

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Raising the Bar 2026

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This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience

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Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

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Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

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The Hospitality People Survey 2026

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This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

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State of Social 2026

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State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

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Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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