The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Blog (8)

Avoiding the HiPPO effect

Have you ever succumbed to the HiPPO effect? It happens. A lot. Bad ideas are often the result of gut...
Blog (12)

Drinking Differently – the emergence of a new flexible approach

KAM Insight’s latest report, produced in partnership with alcohol-free beer brand Lucky Saint, dives deep into the new reality of...
Blog - Pictures (2)

Why employee wellbeing in hospitality can no longer be an afterthought

At KAM, we’re in the business of listening - really listening - to the people working across the hospitality industry....
Blog - Pictures (1)

Pour decisions: A look at changing beer trends in 2025

Whether you’re running a high-energy darts bar, a boutique bowling alley, or another experiential gaming concept, your drinks range needs...
Blog (13)

Creating Pub Superfans – going beyond loyalty

The "Pub Roadmap" report, collaboratively developed by KAM and the British Institute of Innkeeping (BII) and supported by Brakes, serves...
Blog (10)

Dynamic pricing in restaurants

It’s not often I get to talk about the two loves of my life in the same sentence, but, today,...
Blog (15)

1-in-3 customer with allergens put at risk

New research looking at how the hospitality industry handles customers with allergens and intolerances has found that 1-in-3 customers have...
Blog (9)

Kids menus needs a refresh

As KAM launches our 2024 Family Dining report, Jo Lynch, Account Director at KAM, explores why venues need to refresh...
Blog (16)

Brits are waking up to CBD infused drinks

Nearly 1-in-5 UK adults have tried a CBD infused drink (19.4%) according to new research we've done in partnership with...
Blog (17)

Moderation nation: A quarter of UK adults ‘zebra striping’ on every pub visit

A quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks when they visit pubs and bars, according to...
Blog - Introducing the competitive socialising customer

Introducing the Competitive Socialising Customer

Competitive Socialising is a key growth area for the industry, driven by consumer demand for novel and engaging ways to...
Blog - A focus on menu

A focus on menus

We've just launched the 2nd quarterly wave of our new ‘Plan to Plate’ tracker, in partnership with guest engagement platform Paytronix. Every...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

Propeller x KAM: Hospitality Booking Benchmark

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In partnership with Propeller, The Hospitality Bookings Benchmark is the UK’s first sector-wide study of hospitality bookings, bringing together the views of both consumers and operators to benchmark booking performance.

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The Pub Roadmap | Building Brilliant Teams

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Discover practical, research-backed strategies to recruit, onboard, train and inspire high-performing teams. Developed with the BII and supported by Brakes, this report combines insight from pub customers, employees and licensees with actionable ideas to help you improve service, boost loyalty and build a stronger, more resilient pub business.

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Low+No 2026: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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LTC x KAM: Wellbeing at Work

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his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.

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Raising the Bar 2026

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This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience

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Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

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Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

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