Posts Tagged ‘consumer insights’
Generation Z have arrived!
No generation is more influential than Generation Z By 2020 Generation Z will represent 20% of the UK work force. If you search the internet there are a lot of…
Read MoreLow and No alcohol
Low and no alcohol beverages are a growing trend, worldwide. In a short space of time the value of the ‘low & no’ category has grown rapidly. In the off-trade,…
Read MoreStaff insights: Never forget!
Sometimes it’s easier to forget about staff insights and to focus solely on the customer. I carried out research for a leading FMCG supplier some years ago. They wanted customer…
Read MorePub Charity
Firstly, congratulations to all the shortlisted and winning pubs at last night’s GBPAs. I hope there are many sore heads and smiling faces throughout the industry this morning! Speaking of smiling…
Read MoreHealthy snacking
We are officially a nation that loves to snack, there are apparently more than 19 billion snacking opportunities in the UK per year, and more than two-thirds of consumers snack…
Read MoreCustomer experience
When customer experience goes bad. Sounds like a show that Gordon Ramsey should be presenting on ITV3. In all honesty I would rather face a barrage of expletives and spittle…
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