Posts Tagged ‘consumer insights’
Staff insights: Never forget!
Sometimes it’s easier to forget about staff insights and to focus solely on the customer. I carried out research for a leading FMCG supplier some years ago. They wanted customer…
Read MorePub Charity
Firstly, congratulations to all the shortlisted and winning pubs at last night’s GBPAs. I hope there are many sore heads and smiling faces throughout the industry this morning! Speaking of smiling…
Read MoreHealthy snacking
We are officially a nation that loves to snack, there are apparently more than 19 billion snacking opportunities in the UK per year, and more than two-thirds of consumers snack…
Read MoreCustomer experience
When customer experience goes bad. Sounds like a show that Gordon Ramsey should be presenting on ITV3. In all honesty I would rather face a barrage of expletives and spittle…
Read MoreValue of customer insight
Realising the true value of customer insight. Why knowing your customers is more important than them being right or wrong. Blake Gladman, Strategy & Insight Director It’s never been a…
Read MoreCommunity
Community The local store must go deep to understand their shoppers. Only then can they deliver an experience that brings them into the heart of their community. Blake Gladman, KAM…
Read More