shopper research Archives - Page 3 of 3

Shopping experiences

By Blake Gladman | 03/05/2019

How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will…

The optimal customer experience should be be frictionless. Frictionless technology and design is in essence about reducing the energy required by an experience. In other words, the customer experience would…

The experience economy: Connecting with customers

By Blake Gladman | 18/03/2019

The experience economy: The move from shifting ‘stuff’ to connecting with customers on a more emotional level. The term was first coined by Joseph Pine II and James H. Gilmore…