Community

By Blake Gladman | 21/06/2019

Community The local store must go deep to understand their shoppers. Only then can they deliver an experience that brings them into the heart of their community. Blake Gladman, KAM…

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Happy birthday to me?

By kjenkins | 24/05/2019

It’s my birthday this weekend (feel free to send expensive gifts) and I’ve had a terrible experience trying to book a table for 9 people for lunch. Happy birthday to…

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Alcohol Free Beer

By Blake Gladman | 16/05/2019

“Nothing ever tasted better than a cold alcohol free beer on a beautiful afternoon with nothing to look forward to than more of the same.” Blake Gladman, Strategy & Insight…

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Frictionless technology

By Blake Gladman | 18/04/2019

The optimal customer experience should be be frictionless. Frictionless technology and design is in essence about reducing the energy required by an experience. In other words, the customer experience would…

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