The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Experiential

[vc_row][vc_column][vc_column_text]Good afternoon and welcome Last night was our annual KAM night out, so today's email will be mercifully short and...

Generation Z – Where Are They Spending Their Cold, Hard Cash?

[vc_row][vc_column][vc_column_text]Good morning all Are the rumours about Generation Z (18-24 year olds) true? Are they eschewing pubs and bars for...

Generation Z And Does Beer Have A Gender?

[vc_row][vc_column][vc_column_text]Hello, and welcome Unless you've been on the moon, you'll have noticed that we have a brand spanking new insight...

Hot in the city, hot in the city tonight

If Global warming is wrong, I don't want to be right Have you noticed that it's rather hot out there?...

Generation Z have more to do than drink and take drugs!

Good morning and welcome A recent article in The Guardian tackles the idea that Generation Z have "more to do than...

Is Generation Z the most boring generation ever?

The perception is that they would rather use social media than have an actual conversation. They'd rather sit at home...

Premium drinks booming

Good morning all The William Grant Market Report was released this week, and two notable headlines include- "Total premium spirits...

Sugar, we’re going down swinging

Sweet like chocolate It was announced today that Mondelez are to release a 30% less sugar version off the iconic Cadbury...

Tea for two or a Pina Colada?

[vc_row][vc_column][vc_column_text]Good morning and welcome I love a cocktail. And I particularly love a cocktail that's interesting, inventive and "different" from the...

England Top Trump. SAD

  England cry and Trump's a big baby Trump arrives and we respond with protests and a giant baby balloon. Standard. In...

Don’t ignore the softies!

Good afternoon How lovely to see so many of you at the Propel Multi Club summer conference yesterday- some fantastic...

High Street R.I.P?

The high street is dead, long live the high street High street sales fell for the fifth month in a...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

Sona x KAM: People & productivity insights

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Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.

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Feeding the GLP-1 Generation

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This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

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A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Driving a digital connection with customers

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A look at the importance of building digital connections with pub customers away from venue

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Plan to Plate – May 2025

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This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

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Low+No 2025: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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