customer insights Archives

Generation Z have arrived!

By Blake Gladman | 20/11/2019

No generation is more influential than Generation Z By 2020 Generation Z will represent 20% of the UK work force. If you search the internet there are a lot of…

Value of customer insight

By Blake Gladman | 31/07/2019

Realising the true value of customer insight. Why knowing your customers is more important than them being right or wrong. Blake Gladman, Strategy & Insight Director It’s never been a…