The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Consumers make an effort for Valentine’s Day 2021

1-in-5 consumers intend to make a bigger effort than normal this Valentine’s Day 2021, especially Generation Z and younger Millennials,...

2.7m give up on Dry January

Nearly 1-in-4 of those who attempted Dry January 2021 have already given in to temptation. A snap poll carried out...

What’s next for hospitality?

What's next for hospitality? At the end of a long and devastating year for hospitality in the UK, Katy Moses,...

Generation Z want to get out!

Generation Z and hospitality There's one customer group who have held strong for hospitality throughout the pandemic- almost unshakeable in...

New Year’s Eve 2020 in hospitality

Consumers expectations for New Year's Eve 2020 Take a look below at our latest research showing what consumers would consider...

Next step in convenience store home delivery

**Guest Blog** - Taking Convenience store home delivery to a new level We're delighted to have David Rees, convenience industry...

Low and No in Convenience stores

Is Low and No really an opportunity in Convenience? In a year where you might assume many will turn to...

Christmas 2020 in hospitality

Consumers expectations for Christmas 2020 Take a look at our latest research showing what consumers would consider purchasing this Christmas....

Re-opening hospitality – again

Well, who would've thought that "Christmas" would become only the THIRD most contentious 'C-word' in 2020? But here we are,...

Changing beer drinking habits

Lockdown is changing the longer-term habits of beer enthusiasts New research shows that beer enthusiasts are more open to trying...

Hospitality customers accept ‘new normal’

Lockdown hits just as customers accept hospitality’s ‘new normal’ The latest Customer Sentiment Tracker from Feed It Back and KAM...

Diversification in pubs

Whether in tier 1, 2 or 3, the immediate future remains uncertain for England’s pubs. New restrictions, including the 10pm...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

Pubs Power Sport Report 2025

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This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

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Sona x KAM: People & productivity insights

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Developed in partnership between Sona and KAM Insight, this exclusive research shines a light on the real impact of inefficient processes and outdated technology across the UK Hospitality sector.

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Feeding the GLP-1 Generation

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This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

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A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Driving a digital connection with customers

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A look at the importance of building digital connections with pub customers away from venue

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Plan to Plate – May 2025

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This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

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