The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Operator Customer Intelligence

Generation Z are the most easily frustrated customers

Gen Z most easily frustrated as customers return to pubs and bars With the hospitality sector finally reopen, new research...
wells & co

4-in-10 Brits say their favourite pubs are still shut

New research from BBPA and KAM reveals the devastating impact of restrictions on pubs and pub-goers. 4-in-10 Brits say their...

Digitalisation of the customer journey accelerates further

Digitalisation of the customer journey is accelerating as the sector gets set for indoor reopening Our brand new report released...

Summer of sport offers standout opportunity

After the year we’ve just had many operators will no doubt be actively looking for opportunities to drive customers back...

Time to embrace multi-channel hospitality

While hospitality has been unable to welcome customers to dine in their venues, many have found innovative new ways to...

Reflections on ‘outdoor only’ hospitality

Outdoor hospitality has been re-open a matter of weeks in England and has slowly been re-opening across the UK. Katy...

The rising price of a pint in pubs

Pub customers are empathetic but they’re not stupid Blake Gladman, Research & Strategy Director at KAM give his opinion of...

Summer of socialising ahead

2021 looks set to be a summer of socialising for many UK consumers, if lockdown measures do lift. 36% of...

Local pubs will win customers back first

Our recent consumer poll showed that it will be the independent, local pub sector that will be the first to...

Return to “outdoor only” hospitality

A third will return to "outside only" hospitality 1-in-3 UK adults say they will return to hospitality when it re-opens...

The Power of the Pub

Before this dreaded pandemic hit, 15 million adults visited at least one of the (then) 47,600 British pubs each week....

Opting out of Mother’s Day

Consumers want the option to ‘opt out’ this Mother’s Day Nearly 1-in-5 consumers would like the option to ‘opt out’...

Unlock the power of knowledge today

Are you ready to dive into a world of invaluable hospitality intelligence? Join The KAM Knowledge Hub, your go-to insight resource for everything you need to thrive in the dynamic world of hospitality. Sign up for our free membership or unleash the full potential of Access All Areas and take control of your professional destiny. The power of knowledge awaits you!

Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

LTC x KAM: Wellbeing at Work

Access Level:

his report brings together experiences Hospitality employees and also employers across the sector have shared. You’ll get a clear picture of the challenges still facing our people, what support is helping, and where there’s still more to do.

SEE MORE

Raising the Bar 2026

Access Level:

This report explores how the UK on-trade has progressed over the past 18 months, and where the next opportunities lie to deliver a more compelling, consistent and high-quality alcohol-free experience

SEE MORE

Drinking Differently: How GLP-1 Medications Impact Alcohol Consumption

Access Level:

Following our previous research into how GLP-1 medications are changing eating behaviour, KAM partnered with Drinkaware to explore another key question for hospitality and drinks brands: how are these medications affecting alcohol consumption?

SEE MORE

The Hospitality People Survey 2026

Access Level:

This annual survey is based on feedback hospitality employees and aims to provide a benchmark of current salaries and benefits available as well as what is important to these employees.

SEE MORE

State of Social 2026

Access Level:

State of Social is the first industry-wide benchmarking report dedicated to social media metrics and it’s BACK for its 2ND year! Delivered by Kitch and KAM, the FREE report captures critical insights for UK hospitality operators.

SEE MORE

Pubs Power Sport Report 2025

Access Level:

This new Pubs Power Sport Report from PubAid and conducted by KAM, supported by Guinness and Sky Business, reveals how pubs are quietly power movement, connection and community wellbeing across the UK.

SEE MORE