Using Customer Insight to Shape A More Effective Loyalty Scheme The Challenge Butcombe Group wanted to better understand how its loyalty scheme was performing and whether it was delivering genuine…

Reposition a brand to re-engage lapsed and new customers The Challenge Turtle Bay had recently refurbished its Chelmsford site as part of a wider evolution of the brand, shifting from…

Understanding customer engagement and growth opportunity The Challenge With a portfolio spanning restaurants, delicatessens, bars and an online shop, Lina Stores wanted an objective, evidence-led understanding of how customers were…

Shaping Growth Priorities Through Customer Insight The Challenge Bill’s was entering an important phase of strategic planning, as the business looked to shape priorities for its next stage of growth…

Strengthening Bidfood’s Market Position in the Pub Sector The Challenge Bidfood wanted to understand its current standing in the UK pub & bar market and how it compared to key…

Shaping board strategies with eye-opening insights The Challenge Arc Inspirations was preparing for their annual strategy planning day—a crucial opportunity to align their board and investors around both short and…