Posts Tagged ‘consumer insights’
Community
Community The local store must go deep to understand their shoppers. Only then can they deliver an experience that brings them into the heart of their community. Blake Gladman, KAM…
Read MoreChild-friendly
Today I’d like to focus on our future, the children, with a final mention of my trip Stateside. Whilst in the US, I was staying friends. Therefore spending a lot…
Read MoreNew York, new ideas
Well, it was lovely to see the great and good of the hospitality industry at Tuesday’s Bii Summer Lunch. Many congratulations to the guys at The Railway at Lowdham who…
Read MoreSpending power of over 65s
Age is just a number? Spending power of over 65s is growing but should they be your target market? Blake Gladman, Strategy & Insight Director Age is just a number.…
Read MoreTV sports in pubs and bars
On Wednesday night I was forced to watch what I was told would be “an amazing football match”- Chelsea V Arsenal in the Europa League Final. After what seemed like an…
Read MoreShopping experiences
How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will…
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