Posts Tagged ‘consumer insights’
Opting out of Mother’s Day
Consumers want the option to ‘opt out’ this Mother’s Day Nearly 1-in-5 consumers would like the option to ‘opt out’ of Mother’s Day communications from operators and brands, according to…
Read MoreWhat’s next for alcohol-free spirits?
In celebration of the launch of KAM’s new low and no research report, we’ve spoken to a number of industry experts to gain different perspectives on the Low and No opportunity.…
Read MoreThe continued growth of low and no
The low and no category has hit the mainstream with consumer awareness of low & no increasing significantly over the last 12 months. Our brand new research, carried out in…
Read MoreThe next phase in food delivery
Food delivery is fast moving into its next phase. Only 7% of UK consumers were using delivery apps on a weekly basis before this crisis – that figure was around…
Read More2.7m give up on Dry January
Nearly 1-in-4 of those who attempted Dry January 2021 have already given in to temptation. A snap poll carried out yesterday (5/1/21) by KAM Media found that it’s only 5…
Read MoreGeneration Z want to get out!
Generation Z and hospitality There’s one customer group who have held strong for hospitality throughout the pandemic- almost unshakeable in their support for the industry and their desire to socialise…
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