Posts Tagged ‘convenience research’
Staff insights: Never forget!
Sometimes it’s easier to forget about staff insights and to focus solely on the customer. I carried out research for a leading FMCG supplier some years ago. They wanted customer…
Read MoreAlcohol Free Beer
“Nothing ever tasted better than a cold alcohol free beer on a beautiful afternoon with nothing to look forward to than more of the same.” Blake Gladman, Strategy & Insight…
Read MoreThe experience economy: Connecting with customers
The experience economy: The move from shifting ‘stuff’ to connecting with customers on a more emotional level. The term was first coined by Joseph Pine II and James H. Gilmore…
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