convenience shopper insight Archives - Page 3 of 3

Social media for indie retail

By Blake Gladman | 11/10/2019

Everybody loves a social media statistic, right? We know that a lot of people use social media. There are approximately 3.5 billion active social media users in the world at…

Staff insights: Never forget!

By Blake Gladman | 20/09/2019

Sometimes it’s easier to forget about staff insights and to focus solely on the customer. I carried out research for a leading FMCG supplier some years ago. They wanted customer…

Alcohol Free Beer

By Blake Gladman | 16/05/2019

“Nothing ever tasted better than a cold alcohol free beer on a beautiful afternoon with nothing to look forward to than more of the same.” Blake Gladman, Strategy & Insight…

Crossing boundaries

By kjenkins | 12/04/2019

As some of you are aware, KAM work across grocery retail as well as hospitality. This week I had the pleasure of seeing for myself, at the ACS conference, the way that…