The KAM Blog

Opinion and insight on the latest trends, news and innovations within hospitality and foodservice.

Blog (16)

Brits are waking up to CBD infused drinks

Nearly 1-in-5 UK adults have tried a CBD infused drink (19.4%) according to new research we've done in partnership with...
Blog (17)

Moderation nation: A quarter of UK adults ‘zebra striping’ on every pub visit

A quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks when they visit pubs and bars, according to...
Blog - Introducing the competitive socialising customer

Introducing the Competitive Socialising Customer

Competitive Socialising is a key growth area for the industry, driven by consumer demand for novel and engaging ways to...
Blog - A focus on menu

A focus on menus

We've just launched the 2nd quarterly wave of our new ‘Plan to Plate’ tracker, in partnership with guest engagement platform Paytronix. Every...
Blog - UK largest hospitality survey

UK’s Largest Hospitality Salary Survey results

This month we joined forces with Access Group and HJ UK to survey 1,300+ Hospitality employees about their salaries, benefits,...
Blog - Future proofing the pub industry

Future-proofing the pub industry – one brew at a time

January seems the perfect month to focus on the future and consider what lies ahead for our great British pub...
Hospitality Inclusivity Report

Shining a light on inclusivity in Hospitality

KAM has joined forces with Equality, Equity and Inclusion consultancy, SISU to carry out a comprehensive survey within the Hospitality...

Brand new ‘Pub Roadmap’ report released

KAM have partnered with the BII (British Institute of Innkeeping) to launch the ultimate Pub Roadmap: a robust and practical...
HGEM-x-KAM-Ultimate-Xmas-Guide-Instagram-Post

Ultimate Guide to Christmas from KAM and HGem

Christmas is about sharing, supporting and bringing people together. So here's a little gift from research consultancy KAM and guest experience management platform HGEM,...

Building a sustainable hospitality business

Jo Lynch, Account Director at KAM, has been surrounded by discussions around sustainability within the hospitality industry recently. In our...

Maximising Christmas in hospitality venues

It’s CHRISTMAAAASSSS!  Well, nearly. Actually there’s less than 100 days to go until the big day.  Here at KAM we’ve...
KAM Knowledge

Low+No 2023 – what you missed!

On Wednesday this week, KAM hosted our 4th annual Low & No event, at which we shared headlines from our...

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Reports & Whitepapers

View and download our industry-leading reports and whitepapers from our Knowledge Hub.

Feeding the GLP-1 Generation

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This report looks at how the growing proportion of GLP-1 users are reshaping eating, drinking and socialising habits. It covers everything from food and drink preferences, to how and why GLP-1 users choose specific venues to go out to.

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The rise of functional drinks

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A look at the rise of functional and mood enhancing drinks. This 2025 insight report by KAM and Club Soda explores wellness trends, mood-enhancing drinks and the future of social experiences.

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Driving a digital connection with customers

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A look at the importance of building digital connections with pub customers away from venue

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Plan to Plate – May 2025

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This bi-annual report tracks UK consumer behaviour with regards to hospitality venues.

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Low+No 2025: Drinking Differently

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A look at Brits evolving relationship with alcohol and the growth of the low & no category. Report in partnership with Lucky Saint.

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Competitive Socialising 2025

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A look at the Competitive Socialising customer and the growing demand for activity-led venues and experiential leisure.

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