Posts Tagged ‘consumer research’

When businesses talk about improving employee experience, the conversation often turns quickly to benefits, reward platforms and incentives.

Those things can all play a role. But one message came through particularly clearly at KAM’s latest Informants event: the foundations of a great employee experience are much simpler.

Katy Moses CBII reflects on the recent Peach 20/20 Atlantic Club trip to Charlotte, North Carolina, and shares what UK Hospitality can learn from the US.

According to the latest Raising the Bar 2026 report from KAM and Everleaf, hospitality operators have responded quickly to the growth in demand for Alcohol Free. Now the challenge lies in elevating the experience for guests.

New research from insight consultancy KAM, in partnership with leading UK charity Drinkaware, reveals a 29% reduction in how often users of GLP-1 drugs consume alcohol, signalling a significant shift in drinking behaviour across the UK.

KAM’s GLP-1 study shows us that 24% of UK adults say they’re likely or very likely to consider GLP-1 drugs in future. That’s not a niche trend – that’s a new behavioural normal.

We brought together an outstanding line-up of speakers to explore the key trends shaping the hospitality industry in the year ahead, from consumer behaviour and value expectations to the growing role of AI in operations. Below are the major themes that emerged – and why they matter for pubs, brewers, operators and hospitality brands navigating 2026.