Posts by Vicky Painter
Alcohol-Free in Hospitality: Why Availability Alone Is No Longer Enough
According to the latest Raising the Bar 2026 report from KAM and Everleaf, hospitality operators have responded quickly to the growth in demand for Alcohol Free. Now the challenge lies in elevating the experience for guests.
Read MoreHospitality trends for 2026: Key insights from KAM’s first Informants event of the year
We brought together an outstanding line-up of speakers to explore the key trends shaping the hospitality industry in the year ahead, from consumer behaviour and value expectations to the growing role of AI in operations. Below are the major themes that emerged – and why they matter for pubs, brewers, operators and hospitality brands navigating 2026.
Read MorePubs power community sport across the UK
The new ‘Pubs Power Community Sport 2025’ report, produced by PubAid with research and insight from KAM, provides one of the clearest pictures yet of the role pubs play in supporting grassroots and community sport across the UK.
Read MoreHow AI Is Transforming Hospitality: Service, Operations and Guest Experience
Artificial intelligence – once a buzzword floating somewhere between sci-fi and vague digital strategy decks – is now directly influencing how trips are discovered, how teams work, and how guests experience a stay from start to finish.
Read MoreThe Digital Customer Journey: How Hospitality Wins Loyalty in 2025
The modern hospitality customer journey starts long before guests walk through the door. From online search to social media and reviews, every digital touchpoint shapes how they choose where to eat and drink. Discover how authentic connections and smart digital strategies can help build lasting loyalty in 2025.
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