Value of customer insight

Realising the true value of customer insight. Why knowing your customers is more important than them being right or wrong. Blake Gladman, Strategy & Insight Director It’s never been a…

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Community

Community The local store must go deep to understand their shoppers. Only then can they deliver an experience that brings them into the heart of their community. Blake Gladman, KAM…

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Shopping experiences

How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will…

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I love you…in a way

Do you get a card, some chocolates or even something a bit fancier? It’s only a couple of weeks before Valentine’s Day – a day in which broken hearts are…

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