Posts Tagged ‘research’
Shopping experiences
How can we create shopping experiences that will tap into and serve our human needs? It’s those that can deliver across each of the stages of human needs who will…
Read MoreCrossing boundaries
As some of you are aware, KAM work across grocery retail as well as hospitality. This week I had the pleasure of seeing for myself, at the ACS conference, the way that…
Read MoreBill’s Bill’s Bill’s
This week I was lucky enough to eat lunch/dinner out in a restaurant or pub more often than I managed to get to my morning spin class. The first time…
Read MoreAre you responsible?
I was lucky enough to be part of the judging panel for the Scottish Local Retailer Rewards this week. It was great to see so many independent retailers doing great…
Read MoreRumours of the death of focus groups has been greatly exaggerated
With the increase in availability of new technologies and ‘instant insight’ it’s often easy to dismiss traditional research methodologies as yesterday’s news. However, although many new techniques have enhanced the…
Read MoreSustainability – keeping Britain tidy and sharing an authentic message
More often than not a walk down the hill from my house to the train station resembles a twisted version of the Crystal Maze. The game is a mixture of…
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