OAPA
BUILDING KNOWLEDGE TO DEVELOP OFFER AND COMMS Only a Pavement Away support people facing homelessness into careers in hospitality. In order to ensure they were engaging most effectively their supporters and…
Read MoreThe Alchemist
CONSUMER TESTING FOR AN INNOVATIVE PRODUCT EXTENSION The Covid pandemic has led to innovation from many, and complete pivots for others. For our client, their plans for launching a ready mixed cocktail for…
Read MorePeach Pubs
CUSTOMER BASED SWOT ANALYSIS TO MAXMISE MARKET SHARE Peach was looking to better understand their current customers to help shape their future strategy and improve their CRM. Ultimately, they wanted…
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DISCOVERING CUSTOMER NEEDS IN A GLOBAL PANDEMIC When lockdown began, Louise Maclean, Head of Sales and Marketing at Signature pubs heard KAM MD Katy Moses talking about the importance of…
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BRAND HEALTH CHECK AND EVALUATING THE FUTURE CUSTOMER Brewhouse & Kitchen wanted to understanding the changing dynamic of their customer base as a result of he COVID pandemic whilst also…
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UNDERSTANDING LICENSEE MOTIVATIONS, DRIVERS AND BARRIERS Wells & Co are a current client of the KAM product, ‘The Licensee Index’. Which provides licensee feedback and benchmarks where Wells & Co…
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