Peach Pubs
CUSTOMER BASED SWOT ANALYSIS TO MAXMISE MARKET SHARE Peach was looking to better understand their current customers to help shape their future strategy and improve their CRM. Ultimately, they wanted…
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DISCOVERING CUSTOMER NEEDS IN A GLOBAL PANDEMIC When lockdown began, Louise Maclean, Head of Sales and Marketing at Signature pubs heard KAM MD Katy Moses talking about the importance of…
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BRAND HEALTH CHECK AND EVALUATING THE FUTURE CUSTOMER Brewhouse & Kitchen wanted to understanding the changing dynamic of their customer base as a result of he COVID pandemic whilst also…
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UNDERSTANDING LICENSEE MOTIVATIONS, DRIVERS AND BARRIERS Wells & Co are a current client of the KAM product, ‘The Licensee Index’. Which provides licensee feedback and benchmarks where Wells & Co…
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IDENTIFYING NEW DISTRIBUTION OPPORTUNITIES FOR AF BEER BrewDog has seen significant growth in its alcohol-free brands over the last few years. They suspected that there must be new opportunities for…
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