Insight
Insight with purpose
So much more than just a research agency, KAM is the supportive voice of the UK hospitality industry, providing our clients with valuable and actionable insight that drives purposeful change.

Insight-driven businesses are growing at an average of 30% each year.*
We understand the power of insight.
Insight is at the heart of everything we do. We believe in the power of understanding trends, uncovering hidden opportunities, and delivering game-changing solutions.
With our expertise and passion deep-rooted in hospitality, we're here to help you succeed in this wonderful, yet ever-evolving industry.
Welcome to a world of possibilities.
Work with us
At KAM, we take pride in offering cutting-edge consultancy backed by deep insights. We thrive on providing our clients with valuable and actionable insight solutions that drive real results and purposeful change.
If you're ready to be informed, educated, and inspired, hop on board and let's embark on an exciting journey together.
how can we help you?
Insights & Consultancy
Let's create the perfect research package for your business. Our team is ready to delve deep into your customer intelligence, uncovering hidden patterns and trends that will drive success.
Creating Insight-led Content
Stand out from the crowd and effectively engage your target audience with insight-led thought leadership. We understand the importance of compelling storytelling and impactful content in today's digital world.
Learning & Development
Invest in the continuous growth and development of your team. We offer a range of educational programs and workshops designed to enhance the skills and knowledge of your staff.
Our recent projects
Hall & Woodhouse
MULTI-METHODOLOGY APPROACH TO KEY STRATEGIC RESEARCH PROJECT Hall & Woodhouse set out to review their Managed House business model and create a compelling Guest Value Proposition that delivers sustainable value…
Wasabi Sushi & Bento
NEW RECIPE TASTE TESTING FOR INNOVATIVE PRODUCT LAUNCH Wasabi wanted to update one of the popular dishes on their menu but the risk was high if they got it wrong. They wanted to ensure…
Rosa’s Thai
IDENTIFYING THE MOST LUCRATIVE CUSTOMERS Rosa’s have ambitious growth plans to grow footfall and sales from existing and new customers. Before they develop their brand and marketing plans to help…
Junkyard Golf
CUSTOMER UNDERSTANDING TO DRIVE CRITICAL BUSINESS DECISIONS Junkyard Golf wanted to take their customer understanding to the next level. As an ambitious and growing brand, they needed to better understand…
Design My Night
RESEARCH TO DIRECT CRITICAL BRANDING DECISIONS Design My Night were looking to refresh and shake up their brand. They wanted to understand how different audiences would react and interact with the different…
The Alchemist
CONSUMER TESTING FOR AN INNOVATIVE PRODUCT EXTENSION The Covid pandemic has led to innovation from many, and complete pivots for others. For our client, their plans for launching a ready mixed cocktail for…
Peach Pubs
CUSTOMER BASED SWOT ANALYSIS TO MAXMISE MARKET SHARE Peach was looking to better understand their current customers to help shape their future strategy and improve their CRM. Ultimately, they wanted…
Signature Pubs
DISCOVERING CUSTOMER NEEDS IN A GLOBAL PANDEMIC When lockdown began, Louise Maclean, Head of Sales and Marketing at Signature pubs heard KAM MD Katy Moses talking about the importance of…
Brewhouse & Kitchen
BRAND HEALTH CHECK AND EVALUATING THE FUTURE CUSTOMER Brewhouse & Kitchen wanted to understanding the changing dynamic of their customer base as a result of he COVID pandemic whilst also…
Wells & Co
UNDERSTANDING LICENSEE MOTIVATIONS, DRIVERS AND BARRIERS Wells & Co are a current client of the KAM product, ‘The Licensee Index’. Which provides licensee feedback and benchmarks where Wells & Co…
Unlock the power of knowledge today
Are you ready to dive into a world of invaluable hospitality intelligence? Join The KAM Knowledge Hub, your go-to insight resource for everything you need to thrive in the dynamic world of hospitality. Sign up for our free membership or unleash the full potential of Access All Areas and take control of your professional destiny. The power of knowledge awaits you!
Knowledge is power
Generation Z: All Grown Up
Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.
SEE MOREThe Pub Roadmap
Unlike with the paradox of choice where less is more, the increase in options for customers is only going to be a good thing, but that does mean that they will likely become more demanding, more knowledgeable and more particular when it comes to the venue of choice. Therefore, to win in the growing sector, venues must deliver a great experience, which starts by understanding your customers and what they want.
SEE MOREThe Ultimate Guide to Christmas
With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.
SEE MOREWine Decisions
With the current recruitment crisis going strong in Hospitality, employee retention has never been more important. This research, in partnership with TipJar, looks at the importance of instilling a fair tipping culture in a business to help attract and retain talent, but also increase footfall and drive a deeper brand loyalty within customers.
SEE MOREGeneration Z: Beyond Booze
Originally presented at the Low+No 2023 event, these slides explore the changing relationship which Generation Z seem to have with alcohol compared to previous generations and what implications this may have for the future of socialising. Based on research carried out in partnership with Lucky Saint in May 2023.
SEE MORELow and No 2023
KAM have carried out a deep-dive research study, in partnership with Lucky Saint, into the current attitudes and behaviour towards Low and No alcohol. The report shows that the movement has gone beyond January, it’s becoming ingrained in people’s lives throughout the year. With as many UK adults actively moderating during the summer as they do during ‘Dry January’, moderating has moved beyond a single month in the year, and beyond simplistic definitions of ‘drinkers’ and ‘non-drinkers’. For venues, the opportunity remains. With massive numbers still entering the category, we need to provide consumers with the best possible experience whatever the occasion.
SEE MOREAS SEEN IN







Our people
Welcome to KAM, where we are more than just a team - we are a family united by a passion for the UK hospitality sector. With research and insights at the core of everything we do, we strive to provide you with the tools and knowledge you need to make informed decisions and stay ahead of the trends.
Our dynamic team brings together expertise from hospitality, research, insights and marketing to form a powerhouse of talent dedicated to your success. We take our work seriously, but that doesn't mean we don't know how to have fun along the way. We believe that a lively and positive approach enhances creativity and fosters better collaboration with our clients. We understand the challenges and opportunities in your industry, and we are here to guide you every step of the way.